A Petter Life envisages a world where our pets are thriving and pet-parenting is simplified. It is an attempt to enhance the quality of lives of our four-legged companions.
We have become more conscious about our lifestyle, where we are constantly making deliberate holistic and wholesome choices for ourselves and for our pets. While there are transparent and readily-available options for humans, the options for our pets at the other end of the spectrum lie cloaked in confusion and shrouded in ambiguity. A Petter Life is our humble attempt to streamline the plethora of products that truly deserve a place in your pet-parenting journey.
Our research team has, after extensive consultations with Veterinarians and Nutritionists, identified world-class products that are best suited for your pet. Not only do we vouch for the quality of every product listed with us, we also make a special effort to encourage homegrown brands.
It has been rightly said that Until one has loved an animal, a part of one's soul remains unawakened. As an ode to that awakening, we present A Petter Life. Here’s to our fur babies! May they lead long, healthy, and petter lives!
-Anjali Kalachand & Sachin Shetty
Anjali moved to India from London in 2011, and immediately immersed herself into the life of a quintessential corporate Banker. It was when Leo, a puppy abandoned on the streets of Mumbai adopted Anjali, that she discovered her calling. She quit her day job, and decided to study animal nutrition. Today, Anjali holds a Certificate in Advanced Companion Animal Nutrition and formulates diets and meals for dogs and cats. Anjali also has her own line of organic products and treats for pooches, under the brand Nutriwoof. Spearheading A Petter Life has been a natural progression for Anjali. Her vision is to educate and help pet parents make informed choices.
Sachin is in the food industry, has a background in fitness, and understands the importance of an active lifestyle coupled with a healthy diet for humans and animals alike. When Sachin rescued a malnourished puppy, he faced every dilemma that a new pet parent faces. From not knowing what to feed the pup to being misinformed about grooming, Sachin struggled to make sense of what was best for his new friend Flash. The tipping point was when Flash, developed a severe case of demodectic mange. Sachin was compelled to seek medical intervention. A number of medicines were prescribed by different Vets but the mange only worsened. Sachin then realised the need for a more holistic approach and delved deeper into understanding the products that would benefit his dog. Knowing that there are others like him that seek overall wellness for their pets, the idea of A Petter Life was born. Sachin’s vision is to simplify pet parenting and provide wholesome options for pets.